Happy Clients
10+ Years' Experience
Advanced MMM frameworks: PyMC, Robyn, Meridian. Proper analysis, not last-click lies.
CFOs understand our reports. We translate statistics into clear budget decisions.
Happy Clients
Fixing measurement for growing businesses across UK & Europe
Enterprise consultant bringing expertise to growing businesses. Advanced MMM frameworks: PyMC, Robyn, Meridian. You benefit from a decade of experience.
Advanced econometric modelling, not guesswork. Bayesian analysis, not last-click lies. Every recommendation backed by statistical significance, not gut feel.
CFOs understand our reports. We translate complex statistics into clear budget decisions. No jargon. No academic papers. Just: what's working and what to do next.
We fix marketing measurement through four core services: Marketing Mix Modelling (true channel attribution), Analytics Engineering (automated data systems), Conversion Optimisation (scientific A/B testing), and Analytics Implementation (GDPR-compliant tracking). Each service can be standalone or combined depending on your needs.
Investment depends on your business size, data complexity, and which services you need. Most clients see ROI within 90 days. We’re happy to discuss pricing after understanding your specific situation on a free 30-minute consultation call.
No. Marketing Mix Modelling and Analytics Implementation can be one-off projects (6-12 weeks). Conversion Optimisation and Analytics Engineering are ongoing programmes with 90-day notice periods. No lock-in. You stay because it works, not because you’re contractually obliged.
Google Analytics uses last-click attribution and only tracks digital channels. MMM uses statistical analysis across all marketing – TV, radio, digital, PR, Events – to show true contribution. It reveals which channels drive incremental sales vs. which just take credit for sales that would’ve happened anyway.
Most clients identify opportunities within the first week of working together. Real business impact typically shows within 60-90 days. Marketing Mix Modelling projects take 6-8 weeks from data collection to final recommendations. Implementation timelines vary by service.
We guarantee to identify at least £30K in annual improvement opportunities, or we work for free until we do. In 10 years, we’ve never failed to find significant optimisation potential. Your money is either being wasted somewhere, or there’s revenue being left on the table. Usually both.
Growing businesses with £1M-£50M annual turnover, spending £50K+ on marketing annually. Common sectors: e-commerce, SaaS, B2B services, digital agencies, and consumer brands. If you’re making marketing decisions based on gut feel or last-click attribution, we can help.
Yes. We’re based in Swindon but work with clients across the UK and Europe. Services are delivered remotely with weekly video calls and detailed reporting. We’ve worked with enterprise clients internationally for over 10 years.
Depends on the service. Marketing Mix Modelling needs 12-24 months of marketing spend and sales data. Analytics Engineering needs access to your data sources (GA4, ad platforms, CRM). We’ll discuss specific requirements on a discovery call and sign NDAs as needed.
Yes, that’s exactly why most clients come to us. Messy data, disconnected systems, broken tracking, unclear attribution. We’ve spent 10 years fixing these exact problems. The messier your situation, the more improvement opportunity we usually find.
Download our service overview and typical engagement models. No email required.
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