Your current reports are probably wrong. Last-click attribution credits the final touchpoint before purchase, ignoring everything that influenced the sale. We fix that with proper analysis that shows what works.
THE PROBLEM
Someone sees your Facebook ad. Doesn’t buy yet. Sees your TV commercial. Still thinking. Gets your email. Maybe visits your website. Finally, googles your brand name and purchases.
What does Google Analytics credit? The brand search. 100% of the sale.
What really happened? Five touchpoints working together.
We analyse everything together. Every channel. Every campaign. Every external factor that might influence sales.
We gather all your data. Sales, spend, impressions, clicks, weather, holidays, competitor activity. Everything that might matter.
We build a mathematical model. This sounds scary, but it's not. We're just teaching a computer to spot patterns humans miss.
We isolate each channel's true impact. What would sales be if you paused Facebook? Or doubled TV spend? The model tells us.
We show you the real story. Clear charts. Simple insights. "This channel drives 30% of sales but gets 10% of the budget."
We help you rebalance. Move money from underperforming channels to overperforming ones. Usually saves 20-30% in wasted spend.
For the boss who wants the headline
"Your display advertising drives 35% more sales than your reports suggest. Recommend increasing budget by £50K monthly for an additional £400K annual revenue."
Clear. Actionable. CFO-friendly.
For the person allocating spend.
We show you exactly where to move money:
• Channels to increase
• Channels to decrease
• New opportunity areas
• Expected ROI from changes
For the marketing team who needs the details.
Every channel gets a full analysis:
• True contribution to sales
• Optimal spending levels
• Interaction effects with other channels
• Seasonal patterns
• Competitor impact
For strategic planning
What happens if we double our budget?
"What if a competitor launches a price war?
How should we plan for Christmas?
We model different scenarios so you can plan with confidence.
Perfect for businesses that need clear answers about channel performance.
What’s included:
Timeline: 6-8 weeks
Best for: Companies spending £100K-£500k on marketing
Complete solution with ongoing improvements and forecasting.
What’s included:
Timeline: 8 weeks + ongoing
Best for: Companies spending £500k+-£2M on marketing
Full strategic partnership with advanced modelling and real-time optimisation.
What’s included:
Timeline: 10-12 weeks + ongoing
Best for: Companies spending £2M+ on marketing
Yes, the maths is complex. But our reports aren't. Every insight comes with clear business implications and specific actions to take.
A decade of experience helping businesses understand their marketing. We've seen every measurement challenge and know how to solve them.
Many consultants build a model and vanish. We stick around to help implement recommendations and track results.
If our analysis will definitely identify several thousand in annual optimisation opportunities, we'll refund your investment.
Our models typically predict sales with a higher % accuracy. Precise enough to make confident budget decisions.
First insights within 6 weeks. Full implementation of recommendations takes another 4-6 weeks.
MMM works best with marketing budgets above £500K annually. Below that, simpler attribution methods usually suffice.
Sales data, marketing spend by channel, website analytics, and any offline advertising. We help gather everything needed.
Absolutely. We adjust our models for longer sales cycles and account for all touchpoints throughout the journey.
CALL TO ACTION
Free MMM Assessment
We’ll review your current attribution approach and show you exactly what insights MMM could reveal for your business.
What you’ll get:
Next Steps:
No long-term contracts. No setup fees. Just results-driven analytics that pay for themselves.
Based in Swindon, serving the UK and Europe