Your Analytics Are Probably Broken (And You Don't Even Know It)

Most businesses think they’re tracking everything properly. Then they discover they’ve been making decisions based on incomplete or incorrect data for months. We fix your tracking properly from day one. GDPR compliant. Accurate. Built to last.

The Hidden Problem Most Businesses Face

THE PROBLEM

Your Data Is Lying to You

Here’s what we see constantly:

A business owner logs into Google Analytics. Sees 1,000 website visitors yesterday. Feels good about the traffic.

But the real story? Half those visitors never got tracked properly. The checkout process isn’t measured. Mobile traffic is missing. GDPR compliance is broken.

What this costs you:

  • Decisions based on incomplete information
  • Missed opportunities you can’t see
  • Potential regulatory fines
  • Money wasted on channels that don’t work
  • Time spent arguing about which numbers are right
You’re flying blind and don’t even realise it.
WebIQ Analytics GDRP Compliance

How Proper Analytics Implementation Works

We Build It Right the First Time

Step 1:
Complete Audit

We examine everything. Current tracking setup. Data quality. Compliance status. Privacy policies. The whole lot.

Step 2:
Strategic Planning

What do you need to measure? What questions must your data answer? We design tracking that serves your business goals.

Step 3: Technical Implementation

Modern tracking setup using Google Analytics 4, Mixpanel, Google Tag Manager, and server-side tracking. Everything connects properly.

Step 4:
Privacy Compliance

Full GDPR compliance using proper consent management. OneTrust, Cookiebot, custom solution, Google Consent Mode. All integrated seamlessly.

Step 5: Quality Assurance

We test everything thoroughly. Data flows correctly. Numbers make sense. Reports are accurate.

Step 6:
Team Training

Your team learns how to use the new system. No black boxes. No dependency on external consultants.

What You Get

01

Accurate Data Collection

Every important interaction gets tracked properly. Website visits, form submissions, purchases, phone calls. The complete picture.

03

Cross-Platform Tracking

Website, social media, email, offline activity. Everything connects so you see the full customer journey.

02

GDPR Compliance

Proper consent management that actually works. Privacy policies that make sense. Zero regulatory risk.

04

Future-Proof Setup

Built on modern platforms that grow with your business. iOS updates won't break everything.

Three Implementation Packages

Foundation Setup: "Make It Legal"

Perfect for businesses needing compliant, basic tracking.

What’s included:

  • Google Analytics 4 setup and configuration
  • Google Tag Manager implementation
  • Basic GDPR compliance (Cookiebot integration)
  • E-commerce or lead tracking
  • Mobile and desktop tracking
  • Team training session
  • 30 days of support
Investment: £8,000

Timeline: 3-4 weeks

Best for: Small to medium businesses needing reliable tracking

Professional Implementation: "Make It Powerful"

Complete solution with advanced tracking and full compliance.

What’s included:

  • Everything in Foundation Setup
  • Advanced event tracking and custom dimensions
  • Cross-platform tracking (website, social, email)
  • OneTrust consent management platform
  • Server-side tracking setup
  • Call tracking integration
  • Advanced audience building
  • 90 days of support and optimisation
Investment: £15,000

Timeline: 6-8 weeks

Best for: Growing businesses with complex tracking needs

Enterprise Platform: "Make It Bulletproof"

Full strategic implementation with ongoing support.

What’s included:

  • Everything in Professional Implementation
  • Custom analytics architecture
  • Advanced privacy compliance framework
  • Integration with CRM and business systems
  • Automated quality assurance monitoring
  • Monthly performance reviews
  • Priority support and updates
  • Quarterly strategy sessions
Investment: £25,000 + £2,500 monthly

Timeline: 8-10 weeks + ongoing

Best for: Large businesses with enterprise requirements

The Technology We Use

Google Tag Manager

Manages all your tracking code in one place. Makes changes easier and reduces errors.

Google Analytics 4

The latest version of Google's analytics platform. More powerful and privacy-focused than the old version.

Server-Side Tracking

More accurate data collection that works even when browsers block tracking.

Consent Management Platforms

OneTrust and Cookiebot. Handle GDPR compliance automatically and legally.

VALUE PROPOSITION

Why Choose WebIQ for Analytics Implementation

We've Done This 20+ Times

Every common problem, we've solved. Every edge case, we've handled. Your implementation benefits from all that experience.

We Understand GDPR

Not just the basics. We know the technical requirements and how to implement them properly.

We Don't Disappear

Many agencies implement and vanish. We stick around to fix issues and answer questions.

We Train Your Team

You'll understand how everything works. No black boxes. No ongoing dependency.

Common Questions

Basic tracking within 2-3 weeks. Advanced features and full compliance within 6-8 weeks.

No. Properly implemented tracking loads faster than most DIY setups.

All our implementations include monitoring and alerts. We usually spot problems before you do.

Yes, we can improve what you have or start fresh if needed.

Absolutely. We exceed current requirements and plan for regulations getting stricter.

Terry Hennah Founder & CEO of WebIQ Analytics

CALL TO ACTION

Ready to Fix Your Analytics?

Free Analytics Audit

We’ll examine your current tracking setup and show you exactly what’s broken, what’s missing, and what’s illegal.

What you’ll get:

  • Complete tracking assessment
  • GDPR compliance review
  • Data quality analysis
  • Specific recommendations
  • Implementation roadmap

No long-term contracts. No setup fees. Just results-driven analytics that pay for themselves.

Based in Swindon, serving the UK and Europe