We audit your existing data sources, identify gaps, and create a collection plan. Typically requires marketing spend data, sales figures, and access to your analytics platforms.
Advanced econometric modelling across 18-24 months of data. We isolate channel contribution, account for seasonality, and identify true incrementality vs. baseline sales.
Clear recommendations showing exactly where to reallocate budget for maximum ROI. Includes saturation analysis showing optimal spend levels for each channel.
Interactive model letting you test different budget scenarios before spending a penny. Forecast revenue impact of increasing/decreasing spend in any channel.
30-minute call to discuss your marketing mix,
data availability, and potential opportunities.
No obligation. No sales pitch.
Google Analytics uses last-click attribution and only tracks digital. MMM analyses all channels (TV, radio, digital, PR) simultaneously using statistical modelling to show true contribution.
18-24 months of marketing spend by channel and sales/revenue data. We’ll discuss specific requirements on a discovery call.
6-8 weeks from data collection to final recommendations. Week 1-2: Data gathering. Week 3-5: Analysis. Week 6-8: Insights and presentation.
We guarantee to identify at least £30K in annual optimisation opportunities, or we work for free. Over the years, we’ve never failed to find significant potential.
No. We provide recommendations and scenario planning. You decide what to implement and when. Most clients start with quick wins, then roll out larger changes quarterly.
