Analytics Implementation

Proper tracking setup that's accurate, compliant, and legally defensible. GA4, GTM, server-side tracking, consent management. Stop collecting wrong data. Stop breaking privacy laws. 2-3 weeks to implementation.

Overviews

Analytics Implementation sets up tracking that's accurate, GDPR-compliant, and actually useful. We configure GA4, Google Tag Manager, server-side tracking, and consent management platforms. The result: trustworthy data you can base decisions on without regulatory risk.
Google Analytics 4 Setup

Complete GA4 property setup with e-commerce tracking, custom events, and conversion tracking. Proper configuration, not default install.

Tag Management & Events

Google Tag Manager with organised tag structure, clear naming conventions, and full documentation. Easy to maintain, impossible to break accidentally.

Advanced Data Collection

Server-side GTM for accurate data even when browsers block tracking. Better data quality, faster page load, enhanced privacy controls.

GDPR Compliance & Privacy

Cytrio, OneTrust or Cookiebot implementation. Legally compliant consent collection, automatic tag blocking, audit trail for regulators.

Book a Free Tracking Audit

30-minute call to review your current tracking setup, identify GDPR compliance issues, and discuss what proper implementation looks like.

Data Accuracy
0 %
To Live
0 -3Weeks
GDPR Compliant
0 %
Better Accuracy Server-Side
%

Your Questions About WebIQ Analytics Implementation, Answered Here

Why can't we just install GA4 ourselves?

You can. Most businesses do. Then discover 40% of data is wrong, conversions don’t match reality, and reports make no sense. Proper setup requires understanding data architecture, not just clicking install.

Tracking that runs on your server instead of user’s browser. More accurate (can’t be blocked), faster (doesn’t slow page), more private (you control data). Recommended for anyone spending £50K+ on marketing.

Probably. Most GA4 setups violate GDPR because they don’t properly handle consent, lack data processing agreements, or send data before consent. We fix all of it.

Yes. We audit current implementation, document issues, and fix systematically. Often easier than starting fresh because historical data is preserved.

Complete documentation, team training, and optional monthly monitoring. Most clients need 1-2 hours monthly support for tag updates and troubleshooting.

BOOK A FREE MARKETING AUDIT
Discover exactly where your marketing budget is being wasted and what to do about it.