Last updated: 30th July 2025
WebIQ Analytics (“we”, “our”, or “us”) operates the website webiqanalytics.com (the “Service”). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.
We are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy explains your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
TWebIQ Analytics is the data controller for the personal data we collect through this website. You can contact us using the details provided in the “Contact Us” section below.
When you interact with our website, we may collect the following types of personal data that you voluntarily provide:
Contact Information: Your name, email address, telephone number, and company details when you complete contact forms, request consultations, or subscribe to our newsletters.
Professional Information: Job title, company name, industry sector, and professional interests when you enquire about our data strategy services.
Communication Data: The content of messages you send to us through contact forms, email, or other communication channels.
Marketing Preferences: Your preferences regarding marketing communications and the types of content you wish to receive.
When you visit our website, we automatically collect certain information about your device and browsing behaviour:
Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
Usage Data: Information about how you use our website, products, and services, including the full Uniform Resource Locators (URL), clickstream to, through, and from our website, pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information, and methods used to browse away from the page.
Analytics Data: Data collected through our analytics platforms to understand website performance and user behaviour patterns.
We use several analytics services to understand how visitors interact with our website and to improve our services. Each service processes different types of data and uses various cookies and tracking technologies.
We use Google Analytics 4, provided by Google Ireland Limited, to analyse website traffic and user behaviour.
Data Collected: Google Analytics 4 collects information, including your IP address (anonymised), browser type, operating system, referring website, pages visited, time spent on pages, and demographic information where available. Google Analytics also collects data about your interactions with our website, including clicks, scroll behaviour, and form interactions.
Cookies Used: Google Analytics 4 uses the following cookies:
_ga: Distinguishes unique users and expires after 2 years_ga_*: Contains campaign, traffic source, and user journey information and expires after 2 years_gid: Distinguishes unique users and expires after 24 hoursData Processing: Google processes this data in Ireland and the United States. Google Analytics data is retained for 26 months, after which it is automatically deleted.
Opt-Out: You can opt out of Google Analytics tracking by adjusting your cookie preferences on our website or by installing the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout
Privacy Policy: Google’s privacy policy is available at https://policies.google.com/privacy
We use Microsoft Clarity, provided by Microsoft Corporation, to understand user behaviour through session recordings and heatmaps.
Data Collected: Microsoft Clarity collects information about how you interact with our website, including mouse movements, clicks, taps, and scrolling behaviour. Clarity also collects technical information such as browser type, operating system, device type, and screen resolution. Session recordings capture user interactions but do not record keystrokes in password fields or other sensitive form inputs.
Cookies Used: Microsoft Clarity uses the following cookies:
_clck: Connects multiple page views by a user into a single Clarity session recording and expires after 1 year_clsk: Connects multiple page views by a user into a single Clarity session recording and expires after 1 dayCLID: Identifies the first-time Clarity saw this user on any site using Clarity and expires after 1 yearData Processing: Microsoft processes this data in the United States and European Union. Clarity data is retained for up to 3 months.
Opt-Out: You can opt out of Microsoft Clarity by adjusting your cookie preferences on our website. Additionally, you can opt out directly through Microsoft’s opt-out mechanism.
Privacy Policy: Microsoft’s privacy policy is available at https://privacy.microsoft.com/privacystatement
We use Mixpanel, provided by Mixpanel Inc., for detailed event tracking and user journey analysis.
Data Collected: Mixpanel collects information about specific actions you take on our website, including page views, button clicks, form submissions, and other interactions. Mixpanel also collects technical data such as browser type, operating system, device information, and referrer information. We may track custom events related to your engagement with our content and services.
Cookies Used: Mixpanel uses the following cookies:
mp_*_mixpanel: Stores distinct user ID and other data for tracking and expires after 1 yearData Processing: Mixpanel processes this data in the United States and the European Union. We retain Mixpanel data for 5 years for business analysis purposes.
Opt-Out: You can opt out of Mixpanel tracking by adjusting your cookie preferences on our website or by visiting https://mixpanel.com/optout/
Privacy Policy: Mixpanel’s privacy policy is available at https://mixpanel.com/legal/privacy-policy/
When you consent to analytics cookies, we share the following categories of data with our analytics providers:
Technical Information: IP address, browser type, device information, and operating system details
Usage Information: Pages visited, time spent on site, click behaviour, and navigation patterns
Referral Information: How you arrived at our website, including search terms and referring websites
Engagement Data: Interactions with content, forms, and other website elements
All analytics providers are bound by their respective privacy policies and data processing agreements to protect your information and use it only for the purposes we have specified.
We use cookies and similar tracking technologies to track activity on our Service and hold certain information. You can control cookie settings through our cookie consent banner, which appears when you first visit our website.
Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off. They are usually set in response to actions made by you, such as setting your privacy preferences or filling in forms. These include our cookie consent preferences cookie.
Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information. We use Google Analytics 4, Microsoft Clarity, and Mixpanel to analyse website traffic, user behaviour, and improve user experience. These cookies are only set when you provide consent through our cookie banner.
Marketing Cookies: These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an advertisement. They may be set through our site by our advertising partners and are only activated with your consent.
Functional Cookies: These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. These cookies enhance your experience but are not essential for basic website functionality.
You can manage your cookie preferences at any time by clicking the cookie settings link in our website footer or by adjusting your browser settings. Please note that blocking certain cookies may impact your experience on our website. Specifically, blocking analytics cookies will prevent us from understanding how to improve our website for future visitors.
We process your data for the following purposes and on the following legal bases:
Service Delivery: To provide data strategy consulting services, respond to enquiries, and deliver the professional services you have requested.
Business Development: To understand your business needs and tailor our services accordingly, and to develop new services that may be of interest to you.
Website Improvement: To analyse website usage patterns and improve our website functionality, content, and user experience through our analytics platforms.
Security: To protect our website, business operations, and users from security threats and fraudulent activity.
Contract Performance: To fulfil our contractual obligations when you engage our consulting services, including project delivery, invoicing, and client relationship management.
Regulatory Requirements: To comply with applicable laws, regulations, and professional standards governing data strategy consulting services.
Record Keeping: To maintain necessary business records as required by law and professional standards.
Marketing Communications: To send you marketing communications about our services, industry insights, and relevant content, where you have provided consent.
Analytics and Performance Cookies: To use Google Analytics 4, Microsoft Clarity, and Mixpanel for website analytics and user experience improvement, where you have provided consent through our cookie banner.
We primarily process your personal data within the United Kingdom. However, our analytics service providers process data internationally:
Google Analytics 4: Data is processed by Google Ireland Limited (EU) and may be transferred to Google LLC in the United States under Google’s EU-US Data Privacy Framework certification and Standard Contractual Clauses.
Microsoft Clarity: Data is processed by Microsoft Corporation in the United States under Microsoft’s EU-US Data Privacy Framework certification and Standard Contractual Clauses.
Mixpanel: Data is processed by Mixpanel Inc. in the United States under Standard Contractual Clauses and appropriate technical and organisational safeguards.
All international transfers are protected by appropriate safeguards including adequacy decisions, Standard Contractual Clauses, or other approved transfer mechanisms under UK GDPR.
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations:
Contact and Enquiry Data: Retained for three years from last contact to maintain business relationship records and respond to follow-up enquiries.
Client Data: Retained for seven years following completion of services to comply with professional and regulatory requirements.
Marketing Data: Retained until you withdraw consent or for three years from last engagement, whichever is sooner.
Google Analytics Data: Automatically deleted after 26 months as per Google’s data retention policy.
Microsoft Clarity Data: Retained for up to 3 months and then automatically deleted.
Mixpanel Data: Retained for 5 years for business analysis and service improvement purposes.
Legal Requirements: Some data may be retained longer where required by law, regulation, or to establish, exercise, or defend legal claims.
As a data subject, you have the following rights regarding your personal data:
Right of Access: You can request confirmation of whether we process your personal data and obtain a copy of your data and supplementary information.
Right to Rectification: You can request correction of inaccurate personal data and completion of incomplete data.
Right to Erasure: You can request deletion of your personal data in certain circumstances, including where the data is no longer necessary for the original purpose.
Right to Restrict Processing: You can request limitation of processing in certain circumstances, such as when you contest the accuracy of the data.
Right to Data Portability: You can request transfer of your personal data to another controller in a structured, commonly used, and machine-readable format.
Right to Object: You can object to processing based on legitimate interests, including direct marketing communications and analytics processing.
Right to Withdraw Consent: Where processing is based on consent, you can withdraw consent at any time without affecting the lawfulness of processing before withdrawal. This includes withdrawing consent for analytics cookies through our cookie preference centre.
Right to Lodge a Complaint: You can lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been violated.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month, unless the request is complex or we receive multiple requests, in which case we may extend this period by two additional months.
We do not sell, trade, or rent your personal data to third parties. We may share your information in the following limited circumstances:
When you consent to analytics cookies, we share personal data with our analytics service providers:
Google Ireland Limited: Processes analytics data through Google Analytics 4 to provide website usage insights and performance metrics.
Microsoft Corporation: Processes user interaction data through Microsoft Clarity to provide user behaviour analysis and website optimisation insights.
Mixpanel Inc.: Processes event tracking data to provide detailed user journey analysis and engagement metrics.
These providers are contractually bound to protect your information and use it only for the specific analytics purposes we have outlined.
We may share personal data with other trusted third-party service providers who assist us in operating our website and delivering our services:
Website Hosting: Our website hosting provider processes technical data necessary to deliver our website services.
Email Services: Our email service provider processes contact information to deliver communications you have requested.
Customer Relationship Management: Our CRM system processes contact and professional data to manage client relationships and service delivery.
We may disclose personal data when required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
In the event of a merger, acquisition, or sale of business assets, personal data may be transferred as part of the transaction. We will provide notice before your personal data is transferred and becomes subject to a different privacy policy.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction:
Technical Measures: Encryption of data in transit and at rest, secure hosting infrastructure, regular security updates, and access controls.
Organisational Measures: Staff training on data protection, privacy impact assessments, regular security reviews, and incident response procedures.
Third-Party Security: We require our analytics service providers and other processors to implement appropriate security measures and regularly assess their security practices.
While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but continuously work to maintain and improve our security measures.
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided personal data to us, please contact us so we can delete such information.
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
Website Notice: Posting the updated policy on our website with a new “last updated” date.
Email Notification: Sending notice to your registered email address for significant changes that may affect your rights.
Consent Request: Requesting new consent where required by law for material changes to processing purposes or legal bases.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
You can manage your privacy preferences in several ways:
Cookie Preferences: Use our cookie consent banner or the cookie settings link in our website footer to manage your analytics and marketing cookie preferences.
Analytics Opt-Out: Use the direct opt-out links provided by our analytics providers:
Browser Settings: Configure your browser to block or delete cookies, though this may impact website functionality.
Do Not Track: We currently do not respond to Do Not Track signals, but you can control tracking through our cookie preference centre.
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or need to contact our Data Protection Officer, you can reach us through the following methods:
Email: [Your Email Address]
Telephone: [Your Phone Number]
Address: [Your Business Address]
Data Protection Enquiries: For specific data protection matters, please mark your communication “Data Protection Enquiry” to ensure prompt handling.
Complaints: If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
As a data strategy consultant, we adhere to relevant professional standards and codes of conduct governing our industry, including confidentiality obligations and ethical guidelines.
We maintain records of our data processing activities as required under UK GDPR Article 30, including the purposes of processing, categories of data subjects and personal data, and retention periods.
We implement privacy by design principles in our business operations and service delivery, ensuring that data protection is considered from the outset of any new project or system implementation.
This Privacy Policy demonstrates our commitment to transparency and data protection best practices in our role as data strategy consultants.