Last Updated: 14 November 2025
Effective Date: 1 January 2026
This cookie policy explains what cookies are, how we use them on webiqanalytics.com, and how you can control them.
The short version: We use cookies to make our website work properly, understand how visitors use our site, and show relevant advertising to people interested in analytics services. You control which cookies we can use via our consent banner.
Read our full Privacy Policy for details on how we handle your personal data.
Company Name: WebIQ Analytics Limited
Company Number: 16798948
Registered in: England and Wales
Registered Office: 22 Willis Way, Purton, Swindon SN5 4BD
Trading Address: Swindon, Wiltshire, United Kingdom
Contact:
Email: admin@webiqanalytics.com
Phone: +44 (0) 7376 949338
VAT Number: Not VAT registered
Cookies are small text files stored on your device (computer, phone, tablet) when you visit websites.
They help websites:
Types of cookies:
Duration:
We categorise cookies into four types. You control which cookies we can use via our consent banner when you first visit our website.
Purpose: Make the website work properly
Can be disabled: No (required for basic functionality)
Legal basis: Legitimate interests (website operation)
Examples:
Why essential: Without these, the website won’t function correctly.
Purpose: Understand how visitors use our website
Can be disabled: Yes
Legal basis: Consent (you must opt-in)
We use analytics to:
What it does: Measures website traffic and user behaviour
Cookies set:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes users | 2 years |
| ga* | Maintains session state | 2 years |
| _gid | Distinguishes users | 24 hours |
Data collected:
Privacy: No personally identifiable information is collected
More info: Google Analytics Privacy
What it does: Tracks website visitors for CRM and marketing
Cookies set:
| Cookie Name | Purpose | Duration |
|---|---|---|
| __hstc | Main visitor tracking | 13 months |
| __hssc | Session tracking | 30 minutes |
| __hssrc | Session restart tracking | Session |
| hubspotutk | User tracking token | 13 months |
Data collected:
Privacy: Linked to email if you submit a form
More info: HubSpot Cookie Policy
Purpose: Show relevant advertising and measure campaign performance
Can be disabled: Yes
Legal basis: Consent (you must opt-in)
We use marketing cookies to:
What it does: Conversion tracking and remarketing
Cookies set:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _gcl_au | Conversion tracking | 3 months |
| IDE | Ad personalisation | 13 months |
| test_cookie | Test cookie support | 15 minutes |
Data collected:
Privacy: Used for aggregate reporting
More info: Google Ads Privacy
What it does: Conversion tracking and LinkedIn ad targeting
Cookies set:
| Cookie Name | Purpose | Duration |
|---|---|---|
| li_sugr | Browser identifier | 90 days |
| bcookie | Browser ID cookie | 1 year |
| lidc | Routing cookie | 24 hours |
| UserMatchHistory | LinkedIn Ads ID syncing | 30 days |
Data collected:
Privacy: Links to LinkedIn profile if you’re logged in
More info: LinkedIn Cookie Policy
What it does: Conversion tracking and Facebook/Instagram ad targeting
Cookies set:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Track visitors across websites | 3 months |
| fr | Ad delivery and frequency | 3 months |
Data collected:
Privacy: Links to Facebook profile if you’re logged in
More info: Meta Cookie Policy
Purpose: Enhanced website features and personalisation
Can be disabled: Yes
Legal basis: Consent (you must opt-in)
Examples:
What it does: Powers our meeting booking widget
Cookies set:
| Cookie Name | Purpose | Duration |
|---|---|---|
| calendly_session | Booking session management | Session |
Data collected:
Privacy: Data shared with us for scheduling
More info: Calendly Privacy
| Category | Always Active? | Purpose | Examples |
|---|---|---|---|
| Essential | ✅ Yes | Website functionality | Session, consent preferences |
| Analytics | ❌ No | Traffic measurement | Google Analytics, HubSpot |
| Marketing | ❌ No | Advertising | Google Ads, LinkedIn, Meta |
| Functional | ❌ No | Enhanced features | Calendly, embeds |
You have full control over which cookies we can use.
First visit:
Customise options:
Change your mind later:
You can also control cookies through browser settings:
Google Chrome:
Mozilla Firefox:
Safari:
Microsoft Edge:
Mobile browsers: Similar settings in browser app settings
Industry opt-out tools:
Platform-specific opt-outs:
Essential cookies disabled:
Analytics cookies disabled:
Marketing cookies disabled:
Functional cookies disabled:
Current status: Browsers offer “Do Not Track” settings, but there’s no industry-wide standard.
Our approach:
Third-party embeds may set cookies:
These are controlled by third parties. Check their cookie policies:
How to avoid:
Some cookie providers are based outside UK/EU:
Safeguards:
More info: See our Privacy Policy section on international transfers.
Under UK GDPR, you can:
How to exercise rights:
Full details: See our Privacy Policy
Our website is not for children.
We don’t knowingly collect data from anyone under 18.
Parents/guardians: Our cookies don’t collect age information, but if you’re concerned about your child’s privacy, please supervise their internet use.
We may update this policy to reflect:
When we update:
Your responsibility: Check this page periodically for updates.
Questions about cookies or this policy?
WebIQ Analytics Limited
Email: admin@webiqanalytics.com
Phone: +44 (0) 7376 949338
Post:
WebIQ Analytics Limited
22 Willis Way, Purton, Swindon SN5 4BD
Response time: We aim to respond within 2 working days.
Cookie consent issues? Click “Cookie Settings” in website footer to update preferences.
Privacy concerns? See our Privacy Policy and your data protection rights.
Not satisfied with our cookie practices?
Contact us first: admin@webiqanalytics.com
Or complain to the ICO:
What cookies do: Help website function, measure usage, show relevant ads
Categories: Essential (always on), Analytics, Marketing, Functional (optional)
Your control: Cookie consent banner – accept, reject, or customise
Change preferences: Click “Cookie Settings” in footer any time
Main cookies: Google Analytics, Google Ads, LinkedIn, Meta, HubSpot
Data location: Some cookies transfer data to US (with safeguards)
Retention: 24 hours to 2 years depending on type
Questions: Email admin@webiqanalytics.com
Last cookie audit: 14 November 2025
Next audit due: 14 November 2026
Audit method: Automated cookie scanner + manual GTM review
Cookies found: 15+ unique cookies across 6 providers
Status: All documented and disclosed in this policy
This policy explains every cookie we use. If you have questions, just ask.
Company Name: WebIQ Analytics Limited
Company Number: 16798948
Registered in: England and Wales
Registered Office: 22 Willis Way Purton, Swindon SN5 4BD
VAT Number: Not VAT registered
Trading Address: Swindon, Wiltshire, United Kingdom
Directors: Terry Manu Hennah
End of Cookie Policy
