Terms & Conditions

Website Use and Service Terms

Last Updated: 14 November 2025
Effective Date: 1 January 2026

Introduction

These Terms & Conditions (“Terms”) govern your use of the WebIQ Analytics Limited website (webiqanalytics.com) and any services we provide.

By using our website or services, you agree to these Terms.

If you don’t agree, please don’t use our website or services.

The clear version: We’ll do good work for fair prices. You’ll pay on time and give us what we need to deliver. We’ll both act professionally. If something goes wrong, we’ll sort it out like adults.

About These Terms

What This Document Covers

Part 1: Website Terms – Rules for using webiqanalytics.com
Part 2: Service Terms – Rules for our consulting services
Part 3: General Terms – Legal stuff that applies to everything

Who These Terms Apply To

Website Visitors: Part 1 + Part 3
Consultation Enquiries: Part 1 + Part 3
Paying Clients: All parts + your specific Service Agreement

Who We Are

Company Name: WebIQ Analytics Limited
Company Number: 16798948
Registered in: England and Wales
Registered Office: 22 Willis Way, Purton, Swindon, SN5 4BD
Trading Address: Swindon, Wiltshire, United Kingdom

Contact:
Email: admin@webiqanalytics.com
Phone: +44 (0) 7376 949338

VAT Number: Not VAT registered

What We Do: Marketing measurement and analytics consulting services for growing businesses.

Definitions

Throughout these Terms:

“We”, “Us”, “Our”, “Company” = WebIQ Analytics Limited
“You”, “Your” = You, the website visitor or client
“Website” = webiqanalytics.com and all subdomains
“Services” = Our consulting services (MMM, Analytics Engineering, CRO, Analytics Implementation, Digital Marketing)
“Service Agreement” = Specific contract for paid services
“Deliverables” = Work products we provide to clients
“Client Data” = Data you provide us access to (GA4, ad accounts, etc.)
“Fees” = Amount you pay for our services
“Project” = Specific engagement covered by a Service Agreement
“Director” = Director of WebIQ Analytics Limited

PART 1: WEBSITE TERMS

These terms apply to anyone visiting or using our website.

1. Acceptable Website Use

You May:

✅ Browse our website
✅ Read our content
✅ Submit contact forms
✅ Book consultations
✅ Download publicly available resources
✅ Share links to our content
✅ Print content for personal use

You May Not:

❌ Use our website for anything illegal
❌ Copy our content without permission
❌ Scrape or download our entire website
❌ Submit false information via forms
❌ Attempt to hack or disrupt the website
❌ Use automated tools to access the site excessively
❌ Impersonate us or claim our work as yours
❌ Upload viruses or malicious code
❌ Spam our contact forms
❌ Use the website to compete with us

If you break these rules: We may block your access without notice.

2. Website Content & Intellectual Property

Our Content

Everything on this website is owned by WebIQ Analytics Limited:

Text and articles
Graphics and design
Code and functionality
Logos and branding
Case studies and examples
Downloadable resources

You may:

Link to our content
Quote short excerpts with attribution
Share on social media using share buttons

You may not:

Copy entire pages or articles
Republish our content elsewhere
Remove our copyright notices
Create derivative works without permission
Use our content for commercial purposes

Want to use our content? Email admin@webiqanalytics.com for permission.

Your Content

If you submit content to us (via forms, emails, or consultations):

You grant us permission to use it to provide services
You confirm you have the right to share it
You’re responsible for its accuracy
We won’t share it publicly without permission

Third-Party Content

We may link to or embed:

Google services
LinkedIn content
YouTube videos
Other external resources

We’re not responsible for third-party content. Their terms apply to their content.

3. Website Availability & Changes

No Guarantee of Availability

Our website may be unavailable due to:

Scheduled maintenance
Technical issues
Hosting problems
Force majeure events
Security incidents

We’ll try to minimise downtime but can’t guarantee 100% uptime.

Changes to Website

We may change:

Content and design
Features and functionality
Availability of pages
Structure and navigation

Without notice. We’ll try to maintain redirects for important pages.

Changes to These Terms

We may update these Terms to reflect:

Changes in law
New services
Improved clarity
Operational changes

When we update:

“Last Updated” date changes
Continued use means acceptance of new terms
Significant changes: We’ll notify active clients by email

Your responsibility: Check these Terms periodically.

4. Links & Third-Party Websites

Links to Our Website

You may link to our homepage from your website, provided:

Links are fair and legal
They don’t damage our reputation
They don’t suggest endorsement without permission
You don’t frame our content

Links from Our Website

We may link to third-party websites for:

Service providers (Google, LinkedIn, etc.)
Industry resources
Client websites (with permission)
Useful tools and information

We’re not responsible for:

Third-party website content
Their privacy practices
Their availability
Anything that happens after you click an external link

Always check third-party terms before using their services.

5. Disclaimers & Limitations

Website “As Is”

We provide our website “as is” without warranties.

We don’t guarantee:

Error-free operation
Uninterrupted availability
Virus-free content
Accuracy of all information
Compatibility with all devices/browsers

No Professional Advice

Website content is for information only.

It’s not:

Professional advice for your specific situation
A substitute for proper analytics consulting
Guaranteed to be current or complete
Legal, financial, or tax advice

For actual advice: Book a consultation or engage our services.

External Content

We’re not responsible for:

Accuracy of linked content
Availability of external sites
Third-party services or products
Damage from using external resources

6. Privacy & Cookies

How we handle your data:

Read our Privacy Policy for full details
Read our Cookie Policy for cookie information

By using our website:

You consent to cookies (subject to your consent banner choices)
You accept our privacy practices
You understand data may be transferred to service providers

7. Contact Forms & Consultations

Form Submissions

When you submit a contact form or book a consultation:

Information is stored in our CRM
We may contact you by email or phone
We’ll use data according to our Privacy Policy
You can unsubscribe from marketing emails any time

You confirm:

Information provided is accurate
You have authority to provide it
You’re genuinely interested in our services (not a competitor)

Free Consultations

Our free 30-minute consultations are:

Genuinely free (no hidden charges)
For businesses potentially needing our services
Limited to one per business
Scheduled via Calendly
Conducted by video call

Not for:

Competitors researching our methods
Students seeking free education
Businesses with no budget for services
Businesses outside our target market (less than £50K annual marketing spend)

We reserve the right to decline consultations that don’t fit our target market.

PART 2: SERVICE TERMS

These terms apply to paying clients who engage our services.

8. Service Engagement

How We Work Together

Process:

Discovery Call – Free 30-minute consultation
Proposal – We send a detailed proposal with pricing
Service Agreement – Formal contract for specific project
Kickoff – Project begins after signed agreement and deposit
Delivery – We provide agreed services
Payment – You pay according to payment terms

Service Agreements

For all paid projects, we provide a Service Agreement covering:

Scope of work
Deliverables
Timeline
Fees and payment terms
Responsibilities (yours and ours)
Project-specific terms

These Terms + Service Agreement = Complete contract.

If conflict: Service Agreement takes precedence for that specific project.

9. Services We Offer

Marketing Mix Modelling (MMM)

What we deliver:

Data collection and validation
Statistical modelling across all marketing channels
Contribution analysis and attribution
Budget optimisation recommendations
Scenario planning tools
Executive presentation
Model documentation

Your obligations:

Provide 18-24 months of marketing spend data
Provide sales/revenue data
Access to analytics platforms (GA4, ad accounts)
Respond to questions within agreed timeframes
One main point of contact

Timeline: Typically 6-8 weeks
Fees: Will be agreed in writing via Service Agreement. A 50% deposit is required before work commences.

Analytics Engineering

What we deliver:

Cloud data warehouse setup (BigQuery or Snowflake)
Automated data pipeline from multiple sources
Data transformation using dbt or SQL Mesh
Real-time dashboards (Looker, Power BI, or Tableau)
Documentation and training
30 days post-launch support

Your obligations:

Provide access to all data sources
Cover cloud infrastructure costs (estimated in proposal)
Designate team members for training
Review work at agreed checkpoints

Timeline: Typically 8 weeks setup
Pricing: Fees for Services will be agreed in writing via Service Agreement. A 50% deposit is required before work commences.

Conversion Optimisation (CRO)

What we deliver:

Conversion funnel analysis
Test hypotheses and prioritisation
6+ A/B tests monthly
Statistical analysis and reporting
Winning variations implementation
Monthly strategy calls

Your obligations:

Minimum 1,000 conversions monthly (for statistical significance)
Provide access to website and testing tools
Developer resources for complex implementations (2-3 hours/month typically)
Approve test designs before launch

Timeline: Ongoing programme (minimum 3 months recommended)
Fees: Will be agreed in writing via Service Agreement. Setup fees require a 50% deposit before work commences. Ongoing support options available on monthly retainer basis.

Analytics Implementation

What we deliver:

GA4 property setup and configuration
Google Tag Manager implementation
Server-side tracking setup (if applicable)
Cookie consent management (Cytrio or similar)
GDPR-compliant tracking
Complete documentation
Team training

Your obligations:

Website admin access
Decision-making authority for tracking scope
Review and approve data layer specifications
Test tracking before going live

Timeline: Typically 2-3 weeks
Fees: Will be agreed in writing via Service Agreement. A 50% deposit is required before work commences.

Digital Marketing

What we deliver:

Technical SEO audits and fixes
International SEO setup (hreflang, multi-market)
Paid search campaign management (Google, Microsoft)
GEO/AEO optimisation
Monthly performance reporting

Your obligations:

Access to Google Search Console, ad accounts
Content approval (if we create content)
Timely feedback on recommendations
Budget for ad spend (separate from our fees)

Timeline: Ongoing programmes
Fees: Will be agreed in writing via Service Agreement. Monthly retainer paid in advance each month.

10. Fees & Payment Terms

Pricing Structure

One-off projects (MMM, Analytics Implementation):

Fixed fee agreed in Service Agreement
50% deposit before work begins
50% on completion

Ongoing programmes (CRO, Analytics Engineering, Digital Marketing):

Monthly retainer
First month payment upfront
Subsequent months invoiced at month start
Minimum 3-6 month commitment (specified in Service Agreement)

All prices quoted are:

In British Pounds (GBP)
Exclusive of VAT
VAT at 20% will be added to invoices
Valid for 30 days from quote date

VAT Treatment

VAT Registration:

WebIQ Analytics Limited is not registered VAT yet.
VAT Number: Pending

All invoices will include:

Services description
Net amount
VAT at 20%
Gross amount payable

VAT Status:

WebIQ Analytics Limited is not currently VAT registered. All prices are therefore final with no VAT to add.

Future VAT registration: If we register for VAT (mandatory at £90,000 annual turnover), we’ll notify you and VAT will apply to subsequent invoices.

Payment Methods

We accept:

Bank transfer (preferred)
Credit/debit card (via secure payment link)
Direct debit (for ongoing retainers)

We don’t accept:

Cash
Cryptocurrency
Barter or exchange

Payment Terms

Invoices are due:

Deposits: Within 5 working days
Project completion: Within 14 days
Monthly retainers: Within 7 days

Late payment:

£50 administrative fee after 7 days overdue
Interest at 8% above Bank of England base rate (statutory right under Late Payment of Commercial Debts Act 1998)
Work may be paused until payment received
Repeat late payment = termination right

Disputes: Notify us within 7 days of invoice. We’ll discuss and resolve fairly.

Additional Costs

Unless specified in Service Agreement, you pay for:

Cloud infrastructure costs (BigQuery, Snowflake, etc.)
Third-party software licenses (if you don’t already have them)
Advertising spend (we manage, you pay platforms directly)
Travel expenses (if on-site work required – agreed in advance)

We’ll always get approval before incurring costs on your behalf.

Refund Policy

One-off projects:

Full refund of deposit if we cancel before starting
No refund once work has begun (but you keep all work completed to date)
If we don’t meet agreed timelines without good reason: Pro-rata refund

Ongoing programmes:

Full refund of current month if we cancel
No refund for work already delivered
Cancellation: 90 days notice required (you pay for notice period)

Performance guarantee:

If we don’t identify £30K+ improvement opportunities in MMM project: Work for free until we do
Other services: If deliverables don’t match Service Agreement, we’ll redo at no cost

To request refund: Email admin@webiqanalytics.com with reason. We’ll respond within 5 working days.

11. Your Obligations

General Client Responsibilities

You must:

Provide accurate information
Respond to requests within agreed timeframes
Provide necessary access to platforms and data
Designate one main point of contact
Pay invoices on time
Review and approve deliverables at checkpoints
Inform us of any issues promptly

Typical response times expected:

Questions/clarifications: 2-3 working days
Review of deliverables: 5 working days
Urgent/time-sensitive: Same day or next working day

Access & Credentials

When you give us access to platforms:

Use unique credentials (not your personal account)
Grant only necessary permissions
Revoke access after project completion
Notify us immediately of any security concerns

We will:

Store credentials securely (encrypted password manager)
Not share credentials with third parties
Use access only for agreed purposes
Revoke our own access after project completion

Data Provision

You confirm that data you provide:

Is accurate and complete
You have the right to share with us
Doesn’t violate any confidentiality agreements
Complies with data protection laws

If we discover data issues:

We’ll notify you
Timeline may be affected
Additional costs may apply to clean data

Cooperation

Success requires your cooperation:

Attend scheduled calls
Provide timely feedback
Make reasonable resources available
Involve relevant stakeholders
Act on recommendations (or explain why not)

If you’re unresponsive:

After 14 days of no contact: We may pause work
After 30 days: We may terminate and invoice for work completed

12. Our Obligations

What We Promise

We will:

Deliver services professionally and competently
Meet agreed deadlines (or notify you promptly if we can’t)
Communicate clearly and regularly
Keep your data secure
Act in your best interests
Be honest about what’s achievable
Provide work that matches Service Agreement

What We Don’t Promise

We’re consultants, not miracle workers.

We don’t guarantee:

Specific revenue increases (we can’t control your execution)
Specific percentage improvements (every business is different)
That you’ll act on our recommendations
Results if you don’t implement recommendations
That your current setup doesn’t need complete rebuilding

We guarantee:

Good faith effort
Professional expertise
Honest analysis
Recommendations based on data
Work quality matching industry standards

Communication

How we communicate:

Email: Daily for questions and updates
Video calls: Weekly during projects, monthly for retainers
Slack: If you use it and prefer it
Phone: For urgent matters

Response times:

Urgent matters: Same working day
General questions: Within 1 working day
Complex queries: Within 2 working days

Working hours: Monday-Friday, 9am-5pm UK time (excluding UK bank holidays)

13. Intellectual Property

Your IP

You retain ownership of:

Your brand and trademarks
Your business data
Your website and content
Any IP you had before engaging us

Our IP

We retain ownership of:

Our methodologies and processes
Our tools and templates
Our brand and trademarks
Pre-existing IP
Work we do for other clients

Project Deliverables

Work we create specifically for you:

You own:

Final reports and presentations
Data models and analysis specific to your business
Dashboards and visualisations we build for you
Documentation created for your team

We retain:

Underlying methodologies
Reusable code and templates
Right to create similar work for others
Right to use anonymised learnings in future projects

Both of us can:

Use project as a case study (with approval from other party)
Reference the working relationship (with approval)

Portfolio & Case Studies

We’d like to showcase our work.

With your written permission, we may:

Create a case study (anonymised or named)
Show project results
List you as a client
Include in our portfolio

You can:

Approve case study content before publication
Request anonymisation
Withdraw permission any time (we’ll remove within 30 days)
Say no (no hard feelings)

14. Confidentiality

What’s Confidential

We treat as confidential:

Your business data and financials
Analytics access and credentials
Strategic plans and objectives
Customer data we access
Anything marked “confidential”
Anything obviously sensitive

Our Obligations

We will:

Keep your confidential information secure
Not share with third parties (except as required for service delivery)
Use only for providing services
Return or destroy after project ends (as requested)
Continue confidentiality indefinitely

Exceptions

We may disclose if:

Required by law
Information becomes public through no fault of ours
We had information before you shared it
You give written permission
Necessary to defend legal claims

Your Obligations

You agree:

Not to share our methodologies or tools without permission
Not to reverse-engineer our processes
Keep any proprietary information we share confidential

Third-Party Processors

We may share data with:

Cloud hosting providers
Analytics platforms (if we set them up for you)
Sub-contractors (with your approval)

All under confidentiality obligations.

15. Data Protection & GDPR

When We’re a Data Processor

If we process personal data on your behalf (e.g., access to your GA4 user data):

You’re the Data Controller
We’re the Data Processor
GDPR applies
We’ll sign a Data Processing Agreement (DPA)

Our DPA covers:

Processing instructions
Security measures
Sub-processors
Data breach procedures
Data subject rights
International transfers
Audit rights

When We’re a Data Controller

For data we collect directly (contact forms, analytics about your behaviour on our site):

We’re the Data Controller
See our Privacy Policy for full details

Security Measures

We protect your data through:

Encrypted storage and transmission
Access controls and authentication
Regular security updates
Employee training
Secure credential management
Regular backups
Incident response procedures

If there’s a data breach:

We’ll notify you within 24 hours
Provide details of what happened
Explain what we’re doing about it
Help you notify authorities if required

Your Rights Under GDPR

You have the right to:

Access your data
Correct inaccuracies
Request deletion (subject to legal obligations)
Restrict processing
Data portability
Object to processing
Lodge a complaint with ICO

See our Privacy Policy for how to exercise these rights.

16. Warranties & Disclaimers

Our Warranties

We warrant that:

We have the right and authority to provide services
Services will be performed with reasonable skill and care
Work will materially comply with Service Agreement
We’ll use industry-standard security practices
WebIQ Analytics Limited is duly incorporated and in good standing

Disclaimer of Other Warranties

Except as expressly stated, services are provided “as is”.

We don’t warrant:

That our recommendations will achieve specific results
That your team will implement recommendations correctly
That market conditions won’t change
That third-party tools will work perfectly
Specific performance improvements

Marketing and analytics involve uncertainty. Past performance doesn’t guarantee future results.

Your Warranties

You warrant that:

You have authority to enter this agreement on behalf of your company
Data you provide doesn’t infringe third-party rights
You’ll comply with applicable laws
Information provided is accurate

17. Limitation of Liability

This section limits our legal responsibility. Read carefully.

What We’re NOT Responsible For

WebIQ Analytics Limited is not liable for:

Indirect or consequential losses (e.g., lost profits, lost business opportunities, reputational damage)
Losses caused by your failure to implement recommendations
Losses from third-party tools or platforms (Google, GA4, ad platforms, etc.)
Losses from data inaccuracies in your source data
Losses from market changes or external factors
Losses exceeding the fees you paid us

Maximum Liability

Our total liability is capped at:

One-off projects: Total fees paid for that project
Ongoing retainers: Total fees paid in preceding 12 months

Example: If you paid us £20,000 for an MMM project, our maximum liability is £20,000.

Exceptions to Limitations

We don’t limit liability for:

Death or personal injury caused by our negligence
Fraud or fraudulent misrepresentation
Breach of confidentiality (if due to our negligence)
Anything that UK law says we can’t limit

Your Responsibility

You’re responsible for:

Decisions based on our recommendations
Implementation quality
Your team’s actions
Regulatory compliance
Your own data security

We advise; you decide and implement.

18. Term & Termination

Project Duration

One-off projects:

Start on agreed date
End on delivery and final payment
Warranty period: 30 days after completion

Ongoing retainers:

Start on signed agreement
Continue monthly until terminated
Minimum term: As specified in Service Agreement (typically 3-6 months)

Termination by You

You may terminate by:

Giving 90 days written notice (for ongoing retainers)
Immediate termination for material breach by us (after 14 days notice to cure)

For one-off projects:

You may terminate before work starts (lose deposit)
After work starts: Pay for work completed to date

Termination by Us

We may terminate immediately if you:

Fail to pay invoices (after 30 days overdue)
Breach confidentiality
Provide access to competitors
Act illegally or unethically
Fail to cooperate (after 30 days non-responsiveness)
Breach these Terms materially

For ongoing retainers:

We may give 90 days notice without cause

Effect of Termination

When agreement ends:

You must:

Pay all outstanding invoices
Pay for work completed to date
Return any materials we loaned you

We must:

Return or securely delete your data (as you prefer)
Provide work completed to date
Revoke our access to your platforms

Both of us:

Confidentiality continues indefinitely
Accrued rights remain (unpaid invoices, IP ownership, etc.)

Survival

These sections survive termination:

Payment obligations
Intellectual property
Confidentiality
Limitation of liability
Dispute resolution
Governing law

19. Force Majeure

Neither party is liable for failure to perform due to events beyond reasonable control:

Natural disasters
Pandemic/epidemic
War or terrorism
Government actions or restrictions
Internet/telecommunications failures
Strikes or industrial action
Acts of God

If force majeure occurs:

Affected party notifies other promptly
Obligations suspended during event
Both parties try to minimise impact
If lasts >90 days: Either party may terminate without penalty

20. Independent Contractor

WebIQ Analytics Limited is an independent contractor, not:

An employee
A partner
A joint venture
An agent with authority to bind you

No employment relationship created.

Services are provided by WebIQ Analytics Limited as a company. Individual employees or contractors working on your project do so on behalf of the company, not in a personal capacity.

21. Subcontractors

When We Use Subcontractors

We may engage subcontractors for:

Specialised technical work
Overflow capacity
Specific expertise (with your approval)

WebIQ Analytics Limited remains responsible for their work.

Requirements

All subcontractors must:

Sign confidentiality agreements
Meet same data protection standards
Be disclosed to you (if working on your project)
Have appropriate professional insurance

For sensitive projects: We’ll seek your approval before engaging subcontractors.

PART 3: GENERAL TERMS

These terms apply to all website users and clients.

22. Dispute Resolution

Informal Resolution First

If you have a complaint:

Email admin@webiqanalytics.com with details
We’ll respond within 5 working days
We’ll try to resolve within 14 days

Most issues can be resolved through discussion.

Mediation

If informal resolution fails:

Either party may request mediation
Use an independent mediator
Split mediation costs 50/50
Good faith effort to resolve

Litigation (Last Resort)

If mediation fails:

Either party may proceed to court
See “Governing Law” section below

Before litigation: Give 14 days written notice of intent to sue.

23. Governing Law & Jurisdiction

Governing Law

These Terms are governed by the laws of England and Wales.

This applies regardless of:

Your location
Where services are delivered
Where we interact

Jurisdiction

The courts of England and Wales have exclusive jurisdiction for any disputes.

You agree:

To submit to jurisdiction of English courts
Not to challenge this jurisdiction
That English law applies

Why England & Wales: WebIQ Analytics Limited is registered in England, and it’s the most logical jurisdiction.

Service of Notice

Legal notices must be sent to:

For WebIQ Analytics Limited:
Email: admin@webiqanalytics.com
Post: WebIQ Analytics Limited, 22 Willis Way, Purton, Swindon SN5 4BD

For You:
The email address you provided when booking services

Valid when: Sent (email) or received (post).

24. General Provisions

Entire Agreement

These Terms plus any Service Agreement constitute the entire agreement.

They replace:

All prior discussions
All previous agreements
All verbal promises
All preliminary documents

Not valid unless written: No verbal modifications. Changes must be in writing, signed by both parties.

Severability

If any provision is unenforceable:

That provision is modified to be enforceable
Rest of Terms remain in effect
Doesn’t affect other provisions

Waiver

Our failure to enforce any right doesn’t waive that right.

Example: If we don’t charge late payment fee once, doesn’t mean we won’t in future.

Waivers must be in writing to be valid.

Assignment

You can’t transfer your rights/obligations without our written consent.

We may transfer our rights/obligations:

To a related company
In connection with business sale or merger
To another UK-based analytics consultant (with notice)

Your contracts continue after any assignment.

Third Parties

These Terms are between you and WebIQ Analytics Limited only.

Third parties have no rights under these Terms (except where expressly stated).

Contracts (Rights of Third Parties) Act 1999 doesn’t apply.

Notices

How to send official notices:

Email: admin@webiqanalytics.com (for WebIQ)
Email: Address you provided (for you)
Post: Registered mail to registered addresses

Notice is effective:

Email: When sent (if sent during business hours)
Post: 2 working days after posting (UK), 7 days (international)

Business hours: Monday-Friday, 9am-5pm UK time

Headings

Section headings are for convenience only. They don’t affect interpretation.

Counterparts

Service Agreements may be signed in counterparts.

Electronic signatures are valid (e.g., DocuSign, PDF signature).

25. Definitions & Interpretation

Additional Definitions

“Business Day” = Monday-Friday, excluding UK bank holidays
“Writing” = Email or letter (electronic signatures valid)
“Includes” = Non-exhaustive (not limiting)
“Reasonable” = What a reasonable person would consider fair

Interpretation Rules

References to:

“Person” = Individual or company
Singular includes plural (and vice versa)
“Law” = All applicable laws and regulations
“Including” = Doesn’t limit generality

26. Contact Information

Questions About These Terms

WebIQ Analytics Limited
Email: admin@webiqanalytics.com
Phone: +44 (0) 7376 949338
Post:
WebIQ Analytics Limited
22 Willis Way, Purton, Swindon SN5 4BD

We’ll respond within 2 working days.

Service Enquiries

For booking services or consultations:

Website: https://webiqanalytics.com/contact
Calendly: https://calendly.com/webiqanalytics/30min
Email: admin@webiqanalytics.com

Complaints

If you have a complaint:

Email admin@webiqanalytics.com with “COMPLAINT” in subject
Include details and desired resolution
We’ll acknowledge within 2 working days
We’ll respond substantively within 5 working days
We’ll aim to resolve within 14 days

Still not satisfied? See Dispute Resolution section above.

Document Information

Version: 1.0
Last Updated: 14 November 2025
Effective Date: 1 January 2026
Next Review: 1 January 2027
Owner: WebIQ Analytics Limited
Approved by: Terry Manu Hennah, Director

Previous versions: None (first version)

Company Information (Companies Act 2006 Disclosure)

Company Name: WebIQ Analytics Limited
Company Number: 16798948
Registered in: England and Wales
Registered Office: WebIQ Analytics Limited, 22 Willis Way, Purton, Swindon SN5 4BD
VAT Number: Not VAT registered
Trading Address: Swindon, Wiltshire, United Kingdom

Directors: Terry Manu Hennah

Summary (Quick Reference)

Who we are: WebIQ Analytics Limited – UK registered company
Website Use: Browse freely, don’t copy content, don’t break stuff
Our Services: MMM, Analytics Engineering, CRO, Implementation, Digital Marketing
Payment: 50% deposit for projects, monthly for retainers, invoices due within 14 days
VAT: [Add 20% if VAT registered / Not applicable if not registered]
Your Job: Provide data access, respond promptly, pay on time, cooperate
Our Job: Deliver quality work, meet deadlines, communicate clearly
IP Rights: You keep yours, we keep ours, you own deliverables (we keep methodologies)
Liability: Capped at fees paid, no liability for indirect losses
Termination: 90 days notice for retainers, immediate if material breach
Disputes: Talk first, mediate if needed, English courts as last resort
Law: England & Wales law applies

Questions? Email admin@webiqanalytics.com

These terms are fair, balanced, and protect both parties. If anything is unclear, please ask before agreeing.

End of Terms & Conditions

Terms & Conditions

Introduction

About These Terms

What This Document Covers

Who These Terms Apply To

Related Documents

Who We Are

Definitions

PART 1: WEBSITE TERMS

1. Acceptable Website Use

You May:

You May Not:

2. Website Content & Intellectual Property

Our Content

Your Content

Third-Party Content

3. Website Availability & Changes

No Guarantee of Availability

Changes to Website

Changes to These Terms

4. Links & Third-Party Websites

Links to Our Website

Links from Our Website

5. Disclaimers & Limitations

Website “As Is”

No Professional Advice

External Content

6. Privacy & Cookies

7. Contact Forms & Consultations

Form Submissions

Free Consultations

PART 2: SERVICE TERMS

8. Service Engagement

How We Work Together

Service Agreements

9. Services We Offer

Marketing Mix Modelling (MMM)

Analytics Engineering

Conversion Optimisation (CRO)

Analytics Implementation

Digital Marketing

10. Fees & Payment Terms

Pricing Structure

VAT Treatment

Payment Methods

Payment Terms

Additional Costs

Refund Policy

11. Your Obligations

General Client Responsibilities

Access & Credentials

Data Provision

Cooperation

12. Our Obligations

What We Promise

What We Don’t Promise

Communication

13. Intellectual Property

Your IP

Our IP

Project Deliverables

Portfolio & Case Studies

14. Confidentiality

What’s Confidential

Our Obligations

Exceptions

Your Obligations

Third-Party Processors

15. Data Protection & GDPR

When We’re a Data Processor

When We’re a Data Controller

Security Measures

Your Rights Under GDPR

16. Warranties & Disclaimers

Our Warranties

Disclaimer of Other Warranties

Your Warranties

17. Limitation of Liability

What We’re NOT Responsible For

Maximum Liability