10 Years Fixing Marketing Measurement
Most marketing reports are fundamentally broken. Businesses make million-pound decisions based on incomplete data.
I started WebIQ Analytics to fix that properly.
Throughout my consulting practice, I worked with brands spending millions on marketing. Same pattern everywhere:
Reports showed one story. Reality was completely different.
Client pauses TV advertising to save money → online sales mysteriously drop 40% → their reports said TV generated almost no direct sales.
Another client convinced content marketing was useless → attribution models gave it zero credit → when we dug deeper, content influenced 60% of eventual customers → they were about to cut budget completely.
Poor measurement doesn't just mean poor reports. It means poor decisions. I've seen companies waste hundreds of thousands because their measurement systems couldn't connect dots between marketing activity and business results.
I don't build complex systems because they're technically impressive. I build them because they solve real business problems. Every implementation starts with understanding what decisions you need to make, then creating measurement that supports those decisions.
My clients typically see 25-35% improvement in marketing efficiency within three months. That improvement comes from better measurement leading to better decisions, not from complicated techniques that sound impressive but deliver nothing practical.
I've implemented privacy-compliant tracking for 50+ clients. This includes understanding both technical requirements and legal implications. Your measurement stays accurate while keeping you safe from regulatory fines.
I don't implement systems and disappear. Most client relationships continue for years because good measurement isn't a one-time project.
Every project begins with understanding your business challenges, not technical requirements. What decisions do you need to make? What questions must your data answer? Technology serves those needs, not the other way around.
I use modern, scalable platforms that grow with your business. What works at £1M revenue continues working at £10M revenue. No rebuilding required as you scale.
Your team learns how everything works. You understand the systems, data, and insights. Knowledge stays within your business, reducing dependency on external consultants.
Every implementation includes clear success metrics. We measure time saved, accuracy improved, opportunities identified, revenue impact. You know exactly what value the investment delivers.
CALL TO ACTION
The best way to understand whether WebIQ can help is through direct conversation about your current situation and goals.
No long-term contracts. No setup fees. Just results-driven analytics that pay for themselves.