Stop Wrestling with Spreadsheets Every Month

Your team probably spends hours each week copying data between systems, fixing broken reports, and arguing about which numbers are right. We build systems that do all this automatically. So, your team can focus on improving the business.

WebIQ Analytics Engineering, Modern Data Stack

The Data Nightmare Most Businesses Live With

THE PROBLEM

Does This Sound Familiar?

Monday morning. You need yesterday’s sales figures for the management meeting.

First, you export data from Google Analytics. Then Facebook Ads. Then your e-commerce platform. Then your email tool. Copy everything into Excel. Fix the formatting. Calculate totals. Cross your fingers, the numbers make sense.

Three hours later, you’ve got a report. But it’s already out of date.

Meanwhile:

  • Marketing decisions wait for data
  • Opportunities slip by unnoticed
  • Nobody trusts the numbers anyway
  • Your best analyst spends most of their time on admin

There’s a better way.

WebIQ Analytics dashboard showing the exploration of the consumer price index from 1950-2013

How Proper Analytics Engineering Works

One System, All Your Data, Real-Time Updates

Imagine this instead. You open your laptop. One dashboard shows everything. Sales by channel. Customer journeys. Campaign performance. Marketing ROI. All updating automatically, all the time. Here’s what we build:

Data Warehouse

All your data lives in one place. Google Analytics, Facebook, email tools, CRM, e-commerce platform - everything connects here automatically.

Automated Pipelines

No more manual exports. Data flows from your tools into the warehouse every hour. Always fresh. Always accurate.

Clean, Organised Data

We sort out the mess. Remove duplicates. Fix inconsistencies. Create standard definitions everyone agrees on.

Self-Service Dashboards

Your team gets the answers they need without waiting for IT. Marketing performance. Sales trends. Customer behaviour. All in real-time.

Proper Documentation

Everything's documented. When team members leave, the knowledge stays. When new people join, they get up to speed quickly.

What Changes When This Is Done Right

01

Your Weekly Reports Meeting Becomes Useful

Instead of arguing about data accuracy, you discuss strategy. Instead of waiting for numbers, you make decisions.

03

Better Decisions Across the Board

When everyone trusts the data, everyone makes better choices. Sales, marketing, operations - the whole business improves.

02

Marketing Moves Faster

See a campaign performing well? Scale it immediately. Something not working? Kill it before you waste more money.

04

Your Team Stops Hating Reports

No more manual exports. No more fixing spreadsheets. No more weekend work because the numbers don't add up.

Three Levels of Analytics Engineering

Foundation Setup: "Make It Work"

Perfect for businesses drowning in manual reporting.

What’s included:

  • Data warehouse setup (cloud-based, scalable)
  • Connection to 5 key data sources
  • Basic automated reporting
  • Team training on new system
  • Documentation and handover
Investment: £32,000

Timeline: 8 weeks

Best for: Companies tired of manual reporting

Advanced Infrastructure: "Make It Brilliant"

Complete modern analytics setup with advanced capabilities.

What’s included:

  • Everything in Foundation Setup
  • Advanced data modelling and testing
  • Real-time data processing
  • Self-service analytics platform
  • Unlimited data source connections
  • Ongoing optimisation support
Investment: £52,000 + £5,500 monthly

Timeline: 10 weeks + ongoing

Best for: Growing companies needing sophisticated analytics

Enterprise Platform: "Make It Unbreakable"

Full strategic partnership with enterprise-grade capabilities.

What’s included:

  • Everything in Advanced Infrastructure
  • Custom analytics applications
  • Machine learning integration
  • Dedicated support and consulting
  • Priority platform updates
  • Strategic quarterly reviews
Investment: £75,000 + £7,500 monthly

Timeline: 12 weeks + ongoing

Best for: Large companies with complex requirements

The Technology We Use

Cloud Data Warehouse

Your data lives in the cloud (think Google Drive for business data). Scales automatically as you grow. Costs only what you use.

Dbt Streamline Icon: https://streamlinehq.com

Modern Transformation Tools

We use tools called dbt and SQL Mesh. They're like Excel formulas but for big datasets. Everything's automated and tested.

Integration Platform

Connects all your marketing tools automatically. Facebook, Google, email, CRM - everything flows together seamlessly.

Business Intelligence Tools

Dashboards that make sense. Power BI, Tableau, Looker, whatever works best for your team.

VALUE PROPOSITION

Why Choose WebIQ for Analytics Engineering

We Build for Business People

Our systems are designed for marketers and managers, not just data scientists. If you can use Excel, you can use what we build.

We Don't Lock You In

Everything's built on standard platforms. If you decide to work with someone else later, you keep all your systems.

We Train Your Team

We don't just build and disappear. Your team learns how everything works, so you're not dependent on us forever.

We Plan for Growth

Our systems grow with your business. What works at £1M revenue still works at £10M revenue.

Common Questions

Basic reporting works within 6 weeks. Advanced features come online over the following month. Time savings start immediately.

Everyone’s data is messy. We’ve yet to see a business with perfect data. Cleaning it up is part of what we do.

Yes, easily. The system’s designed to grow. Adding new tools takes days, not months.

Everything’s documented and built on standard platforms. Your team can operate independently, and any competent analyst can maintain the system.

Absolutely. Data governance and privacy compliance are built in from day one.

Terry Hennah Founder & CEO of WebIQ Analytics

CALL TO ACTION

Ready to Stop Fighting with Data?

Free Analytics Assessment

We’ll review your current data setup and show you exactly how much time and money you could save with proper automation.

What you’ll get:

  • Current process audit
  • Time savings calculation
  • Specific improvement recommendations
  • Implementation roadmap
  • ROI projections

 

Next Steps:

  1. Quick call to understand your current challenges
  2. We audit your existing analytics setup
  3. You get detailed recommendations and savings projections
  4. If it makes sense, we create an implementation plan

No long-term contracts. No setup fees. Just results-driven analytics that pay for themselves.

Based in Swindon, serving the UK and Europe