Your Analytics Are Broken (You Just Don't Know It)

Most businesses think they’re tracking everything properly. Then discover they’ve made decisions based on incomplete data for months.

We fix tracking properly from day one. GDPR compliant. Accurate. Built to last.

The Hidden Problem Most Businesses Face

THE PROBLEM

Your Data Is Lying to You

Here’s what we see constantly:

Business owner logs into Google Analytics → sees 1,000 visitors yesterday → feels good about traffic.

Real story? Half those visitors never tracked properly. Checkout process not measured. Mobile traffic missing. GDPR compliance broken.

What this costs:
  • Decisions based on incomplete information
  • Missed opportunities you can’t see
  • Potential regulatory fines
  • Money wasted on channels that don’t work
  • Time arguing about which numbers are right
You’re flying blind and don’t realise it.
WebIQ Analytics GDRP Compliance

How Proper Implementation Works

We Build It Right the First Time

Step 1:
Complete Audit

Examine everything. Current tracking. Data quality. Compliance status. Privacy policies.

Step 2:
Strategic Planning

What do you need to measure? What questions must data answer? Design tracking that serves business goals.

Step 3: Technical Implementation

Modern setup using GA4, Google Tag Manager, server-side tracking. Everything connects properly.

Step 4:
Privacy Compliance

Full GDPR compliance using proper consent management. OneTrust, Cookiebot, Google Consent Mode integrated seamlessly.

Step 5: Quality Assurance

Test everything thoroughly. Data flows correctly. Numbers make sense. Reports accurate.

Step 6:
Team Training

Your team learns new system. No black boxes. No dependency on consultants.

What You Get

01

Accurate Data Collection

Every important interaction tracked properly. Website visits, forms, purchases, phone calls. Complete picture.

03

Cross-Platform Tracking

Website, social media, email, offline activity. Everything connects for full customer journey.

05

Future-Proof Setup

Built on modern platforms that grow with business. iOS updates won't break everything.

02

GDPR Compliance

Proper consent management that works. Privacy policies that make sense. Zero regulatory risk.

04

Real-Time Monitoring

Data flows automatically. No waiting for reports. No manual exports.

Real Client Examples

E-commerce: Found £200K Missing Revenue

“Analytics showed £800K annual revenue. After Terry rebuilt tracking, discovered we were actually doing £1M. Mobile checkout wasn’t tracked properly. We’d under-invested in mobile advertising for two years based on wrong data.”

SaaS: From Chaos to Compliance

“Had Google Analytics installed, but no idea if legal. Terry implemented proper consent management and rebuilt tracking. Now fully GDPR compliant, and the data is useful for making decisions.”

B2B Service: Finally Saw Full Picture

“Knew people called after visiting website but couldn’t track it. Terry set up call tracking integrated with analytics. Turns out content marketing drives 60% more leads than we thought.”

Three Implementation Packages

Foundation: "Make It Legal"

£8,000 | 3-4 weeks

Perfect for businesses needing compliant, basic tracking.

Includes:

  • Google Analytics 4 setup + configuration
  • Google Tag Manager implementation
  • Basic GDPR compliance (Cookiebot integration)
  • E-commerce or lead tracking
  • Mobile and desktop tracking
  • Team training session
  • 30 days support
Best for: Small to medium businesses needing reliable tracking

Professional: "Make It Powerful"

£15,000 | 6-8 weeks

Complete solution with advanced tracking and full compliance.

Includes:

  • Everything in Foundation
  • Advanced event tracking + custom dimensions
  • Cross-platform tracking (website, social, email)
  • OneTrust consent management platform
  • Server-side tracking setup
  • Call tracking integration
  • Advanced audience building
  • 90 days support + optimisation
Best for: Growing businesses with complex tracking needs

Enterprise: "Make It Bulletproof"

£25,000 + £2.5K monthly | 8-10 weeks + ongoing

Full strategic implementation with ongoing support.

Includes:

  • Everything in Professional
  • Custom analytics architecture
  • Advanced privacy compliance framework
  • Integration with CRM and business systems
  • Automated quality assurance monitoring
  • Monthly performance reviews
  • Priority support + updates
  • Quarterly strategy sessions
Best for: Large businesses with enterprise requirements

The Technology We Use

Google Tag Manager

Manages all tracking code in one place. Makes changes easier, reduces errors.

Google Analytics 4

Latest version of Google's platform. More powerful and privacy-focused than old version.

Server-Side Tracking

More accurate data collection that works even when browsers block tracking.

Consent Management Platforms

OneTrust and Cookiebot. Handle GDPR compliance automatically and legally.

VALUE PROPOSITION

Why Choose WebIQ for Analytics Implementation

We've Done This 50+ Times

Every common problem, we've solved. Every edge case, we've handled.

We Understand GDPR

Not just basics. We know technical requirements and how to implement properly.

We Don't Disappear

Many agencies implement and vanish. We stick around to fix issues and answer questions.

We Train Your Team

You'll understand how everything works. No black boxes. No ongoing dependency.

Common Questions

Basic tracking within 2-3 weeks. Advanced features and full compliance within 6-8 weeks.

No. Properly implemented tracking loads faster than most DIY setups.

All implementations include monitoring and alerts. We usually spot problems before you do.

Yes, we can improve what you have or start fresh if needed.

Absolutely. We exceed current requirements and plan for regulations getting stricter.

Terry Hennah Founder & CEO of WebIQ Analytics

CALL TO ACTION

Ready to Fix Your Analytics?

Free Analytics Audit

We’ll examine your current tracking and show exactly what’s broken, missing, and illegal.

You’ll get:

  • Complete tracking assessment
  • GDPR compliance review
  • Data quality analysis
  • Specific recommendations
  • Implementation roadmap

No long-term contracts. No setup fees. Just results-driven analytics that pay for themselves.