The Real Cost of Bad Analytics: Why 88% of UK Businesses Make Decisions on Lies

Bad analytics cost UK businesses an estimated £900 billion annually—equivalent to 20% of total revenue—through incorrect data leading to misguided decisions, missed opportunities, and wasted marketing spend. Here’s what most companies don’t realise about the hidden financial drain that broken tracking creates, and why your next strategic decision might be built on completely false information.

Terry Hennah August 19, 2025

The £50K Mistake: Why Most A/B Tests Fail

A/B testing failure rates affect 70-80% of experiments, with only 1 in 8 tests achieving statistically significant results that drive meaningful business improvements. Poor testing methodology costs UK businesses an estimated £50K annually through wasted resources, misleading data, and missed optimisation opportunities. Here’s why most A/B tests fail and how to avoid the costly mistakes that sabotage conversion optimisation programmes.

Terry Hennah August 19, 2025

Central hub design showing how all digital marketing services connect

From Insights to Action: Closing the Data-Decision Gap

The data-decision gap affects 94% of organisations, with businesses sitting on goldmines of information yet failing to extract meaningful value from their analytics investments. Despite companies investing £110 million on average in generative AI initiatives during 2024, only 50% of business decisions are actually driven by analytics, leaving organisations flying blind whilst competitors gain exponential advantages through superior data utilisation. Here’s why brilliant insights remain trapped in dashboards and how forward-thinking businesses are finally bridging this costly chasm.

Terry Hennah August 18, 2025

Marketing Mix Modelling Services UK: Why 2025 Is The Year MMM Goes Mainstream

Marketing mix modelling services in the UK are experiencing unprecedented demand, with over 61% of marketers actively seeking better measurement strategies and MMM costs plummeting by 50% compared to just five years ago. After decades as an expensive luxury for Fortune 500 companies, 2025 marks the tipping point where sophisticated attribution analysis becomes accessible to businesses spending £100K+ annually on marketing—just as privacy regulations, iOS updates, and Google’s Meridian launch create the perfect storm driving mainstream adoption.

Terry Hennah August 17, 2025

The Business Owner’s Guide to Data Privacy Compliance 2025

Data privacy compliance affects 79% of the global population under modern privacy laws, with regulatory fines reaching €5.88 billion since GDPR enforcement began. Yet most business owners still treat data privacy as a technical afterthought rather than the business-critical asset protection it is. Here’s what’s changed in 2025 and why treating privacy compliance as merely a legal checkbox could cost you your business.

Terry Hennah August 17, 2025

E-commerce Analytics: Beyond Basic Metrics

Revenue and conversion rates only tell part of the story. Learn which hidden metrics reveal true customer value and behaviour patterns in e-commerce.

Terry Hennah March 23, 2025