Five Ways We Fix Your Marketing & Measurement

Most agencies offer one solution to every problem. We’re different.

We tackle the four biggest measurement challenges that cost growing businesses thousands monthly.

“Everything we do is designed to answer one critical question:
How do you generate more revenue from your existing marketing investment?”
WebIQ Analytics MMM Engine

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1. Marketing Mix Modelling

You Don’t Know Which Channels Actually Work

The Problem: Reports say Google drives 80% of sales. But pause Facebook → sales drop. Something’s broken.

Our Solution: Marketing Mix Modelling
We analyse all channels together. Like CSI for your marketing budget.

What You Get: Clear answers about where to spend more and where to cut. Usually saves 20-30% in wasted budget.

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2. Analytics Engineering

Your Data Lives Everywhere

The Problem: Google Analytics says one thing. Facebook says another. Your platform tells a third story. Nobody knows what’s real.

Our Solution: Analytics Engineering
Connect everything into one system. One dashboard. Real numbers. No arguments.

What You Get: End spreadsheet hell. 85% less time on reports. 100% more time growing.

Modern Data Stack Web IQ Analytics

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3. Conversion Rate Optimisation

Your Website Isn’t Converting Visitors

The Problem: You pay to drive traffic. But your site turns visitors away instead of into customers.

Our Solution: Conversion Optimisation
Test everything scientifically. Keep what works. Bin what doesn’t.

What You Get: More customers from the same traffic. Usually 20-35% improvement within 3 months.

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4. Digital marketing - SEO, PPC & Marketing Automations

Your Marketing Isn’t Actually Driving Sales

The Problem: You’re paying agencies thousands monthly for campaigns that look successful in reports but don’t actually grow your business. Beautiful creative, impressive metrics, but revenue stays flat.

Our Solution: Digital Marketing That Proves Its Worth. We don’t just run campaigns and hope for the best. Every strategy is built on data. Every campaign is designed to be measured. Every result is tracked back to revenue.

What You Get: SEO that drives sales, not just rankings. PPC campaigns that pay for themselves. Marketing automation that converts prospects into customers. All with proper measurement built-in.

Central hub design showing how all digital marketing services connect

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5. Analytics Implementation

Your Tracking Is Broken (Or Illegal)

The Problem: Either you’re missing data or collecting it wrong and risking massive GDPR fines.

Our Solution: Proper Analytics Implementation
Set up tracking correctly from day one. GDPR compliant. Useful. Built to last.

What You Get: Peace of mind. Accurate data. Zero regulatory risk.

Why All Four Work Better Together

Everything's Connected

Your tracking feeds your analytics. Your analytics power your mix modelling. Your modelling reveals optimisation opportunities. Your tests need proper tracking to work. Break one link → the whole chain fails. That's why we build complete systems, not just pieces.

How We Work

Week 1-2:
Discovery

Audit everything. Figure out what's broken and what's working.

Week 3-6: Foundation

Fix basics first. Proper tracking. Clean data. Reliable reports.

Week 7-12: Intelligence

Add the clever stuff. Mix modeling. Advanced analytics.

Week 13+: Optimisation

Start testing and improving. Every improvement compounds.

Ongoing:
Excellence

Regular reviews. Platform updates. New opportunities.

Client Success Stories

“Terry saved us £200K in year one”

“Facebook spend was completely wasted – we couldn’t see it. Moving that budget to Google Shopping increased revenue 45%.” – E-commerce Director

“From guesswork to science”

“Now we know exactly what drives sales and can forecast budget changes. X-ray vision for marketing.” – Marketing Director

“Finally, data we can trust”

“Six systems telling different stories. Now one source of truth. Meetings focus on strategy, not arguing about data.” – CEO

Terry Hennah Founder & CEO of WebIQ Analytics

CALL TO ACTION

Ready to Get Started?

Free Marketing Audit

We’ll review your measurement setup and show exactly what’s not working.

What you get:

  • Current state assessment
  • Specific recommendations
  • ROI projections
  • Clear next steps

No long-term contracts. No setup fees. Just results-driven analytics that pay for themselves.